A Survey Of Customers’ Intention To Adopt Islamic Banking Services In Nigeria: Evidence From Jaiz Bank Plc, Abuja
1 PG Student
2 Department of Business Administration, Ibrahim Badamasi Babangida University, Lapai
3 Department of Business Administration Ibrahim Badamasi Babangida University Lapai, Niger State, Nigeria
* Corresponding author: abdul4usmana@gmail.com
2 Department of Business Administration, Ibrahim Badamasi Babangida University, Lapai
3 Department of Business Administration Ibrahim Badamasi Babangida University Lapai, Niger State, Nigeria
* Corresponding author: abdul4usmana@gmail.com
Abstract
This study attempts to examine the major factors that affect banking customers’ intention to adopt
Islamic banking services in Nigeria. The study is premised on quantitative analysis. Four hundred (400)
questionnaires were administered on JAIZ Bank customers and three hundred and eighty (380)
questionnaires were retrieved from respondents, representing 95% return rate. The study uses multiple
regressions to test the research hypotheses through SPSS 22 version. The findings revealed that
awareness and perceived compatibility has significant effect on customers’ intention to adopt Islamic
banking services in Nigeria; while religiosity and relative advantage has no significant effect on
customers’ intention to adopt Islamic banking services in Nigeria. More so, the study found out that the
level of banking customers’ awareness of Islamic banking services in Nigeria is low. The study
therefore, recommends that each Islamic bank in the country should engage in massive public
awareness and enlightenment campaigns on the Islamic financial products and services they offer and
their relative advantage over conventional banking products and services.
Keywords
Islamic Banking
Adoption
Awareness
Religiosity
Relative Advantage
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How to Cite
Usman, A., Mohammed, A., Aisha, M. O., Liman, S. A., Giddi, M. I., Yarima, M., Mahmood, M. M., Abdulwaheed, S. A., & Mawoli, M. A. (2024). A Survey Of Customers’ Intention To Adopt Islamic Banking Services In Nigeria: Evidence From Jaiz Bank Plc, Abuja. Bayero Business Review, 8(2), 1-20. https://doi.org/10.67894/bbr.2024.sry30ry0
A. Usman, A. Mohammed, M. O. Aisha, S. A. Liman, M. I. Giddi, M. Yarima, M. M. Mahmood, S. A. Abdulwaheed, and M. A. Mawoli, "A Survey Of Customers’ Intention To Adopt Islamic Banking Services In Nigeria: Evidence From Jaiz Bank Plc, Abuja," Bayero Business Review, vol. 8, no. 2, pp. 1-20, October 2024. doi: 10.67894/bbr.2024.sry30ry0