A Survey Of Customers’ Intention To Adopt Islamic Banking Services In Nigeria: Evidence From Jaiz Bank Plc, Abuja

This study attempts to examine the major factors that affect banking customers’ intention to adopt Islamic banking services in Nigeria. The study is premised on quantitative analysis. Four hundred (400) questionnaires were administered on JAIZ Bank customers and three hundred and eighty (380) questionnaires were retrieved from respondents, representing 95% return rate. The study uses multiple regressions to test the research hypotheses through SPSS 22 version. The findings revealed that awareness and perceived compatibility has significant effect on customers’ intention to adopt Islamic banking services in Nigeria; while religiosity and relative advantage has no significant effect on customers’ intention to adopt Islamic banking services in Nigeria. More so, the study found out that the level of banking customers’ awareness of Islamic banking services in Nigeria is low. The study therefore, recommends that each Islamic bank in the country should engage in massive public awareness and enlightenment campaigns on the Islamic financial products and services they offer and their relative advantage over conventional banking products and services.