Effect of E-commerce on Organizational Performance: A Review
1 Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria
2 Department of Business Administration & Entrepreneurship Bayero University Kano
* Corresponding author: shukuratmoronkebello@femsbukjournals.org.ng
2 Department of Business Administration & Entrepreneurship Bayero University Kano
* Corresponding author: shukuratmoronkebello@femsbukjournals.org.ng
Abstract
E-commerce is an important factor that can contribute to strengthening organizational
performance. This study examined the effect of e-commerce on organizational performance. As a
conceptual paper, this research utilized a structured literature review to analyze the extant
literature, empirical studies, and explore the theory underpinning e-commerce and
organizational performance. The formulation of the framework is based on a review of the e
commerce and organizational performance literature. If this research framework is validated, it
provides an avenue for organizations to develop new strategies for enhancing organizational
performance. The findings also revealed that e-commerce tools in organizations are necessary
for enhancing performance.
Keywords
E-commerce
social media
mobile commerce
organizational performance
Technology
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How to Cite
Bello, S. M., Umar, U. M., Musa, Z., & Tijjani, M. L. (2023). Effect of E-commerce on Organizational Performance: A Review. Bayero Business Review, 7(1), 164-178. https://doi.org/10.67894/bbr.2023.zrilzaxu
S. M. Bello, U. M. Umar, Z. Musa, and M. L. Tijjani, "Effect of E-commerce on Organizational Performance: A Review," Bayero Business Review, vol. 7, no. 1, pp. 164-178, September 2023. doi: 10.67894/bbr.2023.zrilzaxu