EFFECT OF OPERATIONAL MANAGEMENT PRACTICES ON PERFORMANCE OF FOOD AND BEVERAGE COMPANIES IN KADUNA STATE.

This study investigates the impact of operational management practices on the organizational performance of food and beverage companies in Kaduna Metropolis. A sample of 482 respondents from the entire population of large-scale firms participated in the survey method used in the study. Partial Least Squares Structural Equation Modeling (PLS SEM) approach version 4.0 was employed to examine the relationship between operational management dimensions planning and supervision and organizational performance. Findings reveal that operational management significantly influences organizational performance, with effective planning and supervision serving as crucial drivers of efficiency, productivity, and profitability. Specifically, planning enhances clarity of responsibilities, decision-making, and resource allocation, while supervision promotes motivation, cohesion, and alignment of tasks with strategic objectives. Results further highlight that 77.8% of the variance in performance is explained by operational management, underscoring its central role in achieving sustainable growth. The study concludes that operational excellence, supported by systematic planning and strong supervisory practices, is vital for enhancing competitiveness and long-term survival in Nigeria’s dynamic food and beverage sector.