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Research Article
Vol. 6, Issue 2
Mediating Effect of Customer Satisfaction on the Relationship between Service Quality and Customer Retention: A Study of Jaiz Bank Plc Operations in Kano Metropolis, Nigeria
This study examined the mediating effect of customer satisfaction on the relationship between service quality and customer retention in Jaiz bank Plc, Kano Metropolis, Nigeria. Customer’s choice of a bank, loyalty and bank’s ability to retain such customer depend on the quality of service rendered by the bank. Structural equation model was analyzed...
