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Buba Musa Pulka

Department of Business Administration, Faculty of Management Sciences, University of Maiduguri, Nigeria.

1 Publication

Publications 1

1
Research Article Vol. 7, Issue 1

Effects of External Business Environment on SMEs Performance

Buba Musa Pulka*, Muhammad Sani Gawuna

This study is aimed at investigating the effects of external business environment which includes complexity, dynamism, diversity and hostility on the SMEs performance. The study was conducted on SMEs operating in northeastern Nigeria. SMEs owners/managers were the respondents for the study. Survey method utilising self-administered and structured q...

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