THE MEDIATING EFFECT OF COMPETITIVE ADVANTAGE ON THE RELATIONSHIP BETWEEN CUSTOMER-SUPPLIER RELATIONS AND SUPPLY CHAIN PERFORMANCE OF SME’S IN NIGERIA
This study explores the effect of customer-supplier relationship on Supply Chain Performance (SCP) of manufacturing SMEs in Northwestern Nigeria, with Competitive Advantage (CA) examined as a mediating variable. A quantitative research design was adopted, utilizing structured questionnaire to collect data from 186 respondents across selected manufa...