Adeyemi Abdulwasiu

Imperative Of Store Atmosphere In Building Customer Relationship In Retailing Business

This study examined the effect of store atmosphere on building customer relationship of chosen retail businesses in Lagos state, Nigeria. Quantitative method was used as a research design; the population size was infinite. Survey method through questionnaire was used to gather the primary data; Godden (2004) model sample size was adopted and 246 wa...