Asiya Usman Maude

Influence of Social Networking Sites on Online Purchase Behaviour: Mediating Role of Consumer Purchase Intention: A Pilot Test

The purpose of this study is to investigate the influence of social networking sites on online purchase behaviour regarding masters’ students of Dangote Business School Bayero University Kano. Survey research design is adopted and Quantitative method of data collection and analysis was used. Thus, a structured questionnaire based on Five -point sca...