Haruna Tijjani Haruna

Department of Business Administration, Federal University Gashuwa, Yobe State, Nigeria.

1 Publication

Publications 1

Research Article Vol. 7, Issue 1

Effect of Social Media Marketing on the Performance of Small and Medium Enterprises in Maiduguri Metropolis, Borno State Nigeria

Tawa Suleiman Tijjani^*, Abdulrazaq Suleiman Ibrahim, Haruna Tijjani Haruna

This study examined the effect of social media marketing on the success of selected small and medium-sized enterprises (SMEs) in the North-East region of Nigeria using a descriptive survey approach. Small and medium-sized enterprises that are officially registered in North East Nigeria SME offices made up the study population. The sample size of 13...

Sep, 2023 Vol. 7, Issue 1

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