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Research Article
Vol. 9, Issue 2
MODERATING ROLE OF NETWORK CONVENIENCE ON THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN ONLINE BUSINESS PRACTICE IN NIGERIA
Maintaining customer is one of the phenomena of great concern among marketers including online service providers in Nigeria. This has called for contributions towards guiding and directing concerned authorities on how to formulate effective marketing strategies that are viable for effective customer retention management. Upon this mandate, this pap...
