The Effect of Sociocultural Factors on the Performance of Women Owned Enterprises in Kano Metropolis

The performance of women-owned enterprises is a concept that includes various indicators like number of employees, profit levels, and sales volume, reflecting the outcomes of their business efforts. This performance is deeply connected to sociocultural factors, which involve the social systems and cultural dynamics that shape how entrepreneurship emerges, behaves, and develops in a community. This study explores the conceptual relationship between sociocultural factors and the performance of women-owned enterprises in Kano metropolis. By examining existing literature and theoretical models, the research seeks to develop a framework that explains how factors such as social networks, educational training and culture influence the success and growth of these enterprises. The study provides a conceptual understanding of the key sociocultural elements that impact women entrepreneurs, offering insights for future research and policy formulation. It suggests that creating supportive environments and policies can enhance the performance of women-owned enterprises by addressing the sociocultural challenges they face.