Abubakar Muhammad Magaji

Exploring the Effect of Social Media as Omnichannel on Retail Marketing in Kebbi State

Omnichannel as an emerging concept provide a seamless, unified customer experience. Hence, the main purpose of this study was to analyse the effect of social media platforms as Omnichannel on retail marketing, with retailers currently experiencing the transition from multi channel to Omnichannel and its several implications. The study adopts a qual...