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Research Article
Vol. 5, Issue 1
EFFECT OF SOCIAL MEDIA PLATFORMS ON SMEs CUSTOMER ENGAGEMENT IN NORTHWESTERN NIGERIA
The study examines the relationship between social media platforms and SMEs’ customer engagement in North Western Nigeria. Statistical analyses were based on the data collected, through survey questionnaire from 396 SMEs in North western Nigeria. Partial Least Square (PLS) method was used to investigate the relationship between the study variables....
