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Research Article
Vol. 6, Issue 1
Effects of Product Differentiation Strategies on the Sales Performance of Bakeries in Akure, Nigeria
The study investigated the effect of Product Differentiation Strategies on the Sales Performance of Bakeries in Akure with a view to gaining some insight into how to improve the performance of the Industry. Using Survey Research Design, primary data were collected with the aid of a well-structured questionnaire, and a sample size of 181 respondents...
