Oladimeji Babafemi Olatunde

Department of Project Management School of Logistics and Innovation Technology Federal University of Technology, Akure, Nigeria

1 Publication

Publications 1

Research Article Vol. 6, Issue 1

Effects of Product Differentiation Strategies on the Sales Performance of Bakeries in Akure, Nigeria

Muftau Adesina Abayomi^*, Oladimeji Babafemi Olatunde

The study investigated the effect of Product Differentiation Strategies on the Sales Performance of Bakeries in Akure with a view to gaining some insight into how to improve the performance of the Industry. Using Survey Research Design, primary data were collected with the aid of a well-structured questionnaire, and a sample size of 181 respondents...

Apr, 2022 Vol. 6, Issue 1

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