Tanimu Musa Shehu

Adoption of Social Media Technology and Impact on Small and Medium Enterprises (SMEs) Competitive Advantage in Federal Capital Territory, Abuja

Many businesses are adopting social media networks to woo potential customers. Social media networks have been reported to help SMEs compete favourably between themselves, and in many instances compete with larger businesses. Notwithstanding its popularity, there is still very limited information on the impact of social media adoption on SMEs compe...