THE MODERATING EFFECT OF ENTREPRENEURIAL RESILIENCE ON THE RELATIONSHIP BETWEEN SOCIOCULTURAL FACTOR AND MSMEs PERFORMANCE

Micro, Small, and Medium Enterprises (MSMEs) hold pivotal roles in global economies, driving economic growth by fostering efficiency, productivity, and competitiveness. Although the growing concerns about sociocultural business factor and entrepreneurial resilience needs cannot be over-emphasised. It is in this regards that this study is carried out to measure the role of entrepreneurial resilience on the relationship between sociocultural business environment factor and the performance of MSMEs. To validate this model a cross sectional research design, was adopted using a quantitative research method which implies one time gathering of information from study participants. This was accomplished by collecting data using a standardized questionnaire. 237 MSMEs were randomly selected in Kaduna State. The study uses census method in selecting the population since the population is not large thus, using the entire population. SMARTPLS4 (SEM), a statistical analysis package, was used to analyse the study's data. Results show that sociocultural factor affects MSMEs performance positively while entrepreneurial resilience moderated sociocultural factor on MSMEs performance negatively. This implication of this outcome is that governments, financial institutions and other stakeholders could look at the impact of entrepreneurial resilience could have on MSMEs performance. Also, the effect of sociocultural factor on MSMEs performance is significantly increased. This study suggests for future studies to look at other complimentary variables (e.g., entrepreneurial orientation) as an interacting effect on the relationship between sociocultural factor and MSMEs.