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Research Article
Vol. 5, Issue 1
THE MODERATING EFFECT OF ENTREPRENEURIAL RESILIENCE ON THE RELATIONSHIP BETWEEN SOCIOCULTURAL FACTOR AND MSMEs PERFORMANCE
Micro, Small, and Medium Enterprises (MSMEs) hold pivotal roles in global economies, driving economic growth by fostering efficiency, productivity, and competitiveness. Although the growing concerns about sociocultural business factor and entrepreneurial resilience needs cannot be over-emphasised. It is in this regards that this study is carried ou...
