Musa Abdullahi

Department of Marketing, Federal Polytechnic, Kaura Namoda Zamfara State, Nigeria.

2 Publications

Publications 2

Research Article Vol. 6, Issue 1

Assessment of Online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District

Abubakar Dan’asibi, Abdulrahaman^*, Musa Abdullahi

This study examines the Assessment of online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District. A survey research design was used to generate data from online shoppers and retailers and was analyzed using regression analysis to test the hypotheses. The research anchored-on theory of reasoned actions. Data collect...

Jun, 2024 Vol. 6, Issue 1

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Research Article Vol. 6, Issue 1

Exploring the Effect of Social Media as Omnichannel on Retail Marketing in Kebbi State

Musa Abdullahi^*, Abubakar Muhammad Magaji

Omnichannel as an emerging concept provide a seamless, unified customer experience. Hence, the main purpose of this study was to analyse the effect of social media platforms as Omnichannel on retail marketing, with retailers currently experiencing the transition from multi channel to Omnichannel and its several implications. The study adopts a qual...

Jun, 2024 Vol. 6, Issue 1

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