Assessment of Online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District

This study examines the Assessment of online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District. A survey research design was used to generate data from online shoppers and retailers and was analyzed using regression analysis to test the hypotheses. The research anchored-on theory of reasoned actions. Data collected from 286-sample size from online shoppers and retailers using a structured questionnaire. Findings found that online shopping had the greatest influence and there is significant effect of online customer satisfaction for online shopping. Hence the study recommends online shoppers and retailers should prioritize customer satisfaction base on usability, hedonic , pragmatic , website design, website quality, product variety, and customer support to enhance the e-SQ elements that would enhance sense of trust , loyalty, enjoyment security , time delivery of service and security experience and customer satisfaction.