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Research Article
Vol. 6, Issue 1
Assessment of Online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District
This study examines the Assessment of online Shopping Experience and Customer Satisfaction in Zamfara, Central Senatorial District. A survey research design was used to generate data from online shoppers and retailers and was analyzed using regression analysis to test the hypotheses. The research anchored-on theory of reasoned actions. Data collect...
