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Ahmad Audu Maiyaki

Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria

4 Publications

Publications 4

1
Research Article Vol. 7, Issue 1

Effects of Performance Appraisal Systems on Organizational Citizenship Behaviour in Benue State Civil Service

Abdu Jafaru Bambale*, Ahmad Audu Maiyaki, Sarah Mngusuun Ihyuman

This study investigated the effects of performance appraisal system on organization citizenship behaviour (OCB), among civil servants of Benue State, Nigeria. The target populations in this study were thirty six thousand and eleven (36,011) civil servants of Benue State. The Sample of three hundred and eighty (380) respondents were selected using K...

Sep, 2023 Vol. 7, Issue 1
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2
Research Article Vol. 7, Issue 1

Role of Electronic Customer Relationship Management on Customer Satisfaction and Loyalty in the Nigerian Telecommunication Sector: Pilot Study

Ahmad Audu Maiyaki*

This paper pilot tested the influence of electronic customer relationship management (eCRM) as proxied by Ease of use, E-service quality, Enjoyment and Usability on the customer’s satisfaction and loyalty in the Nigerian telecommunication sector. Thus, the instrument’s reliability and validity were analyzed using small sample data. PLS path modelin...

Sep, 2023 Vol. 7, Issue 1
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3
Research Article Vol. 6, Issue 2

Mediating Effect of Customer Satisfaction on the Relationship between Service Quality and Customer Retention: A Study of Jaiz Bank Plc Operations in Kano Metropolis, Nigeria

Salamat Ibrahim*, Ahmad Audu Maiyaki, Aliyu Dahiru Muhammad

This study examined the mediating effect of customer satisfaction on the relationship between service quality and customer retention in Jaiz bank Plc, Kano Metropolis, Nigeria. Customer’s choice of a bank, loyalty and bank’s ability to retain such customer depend on the quality of service rendered by the bank. Structural equation model was analyzed...

Nov, 2022 Vol. 6, Issue 2
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4
Research Article Vol. 6, Issue 1

Influence of Social Networking Sites on Online Purchase Behaviour: Mediating Role of Consumer Purchase Intention: A Pilot Test

Asiya Usman Maude*, Ahmad Audu Maiyaki, Mukhtar Shehu Aliyu

The purpose of this study is to investigate the influence of social networking sites on online purchase behaviour regarding masters’ students of Dangote Business School Bayero University Kano. Survey research design is adopted and Quantitative method of data collection and analysis was used. Thus, a structured questionnaire based on Five -point sca...

Apr, 2022 Vol. 6, Issue 1
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