Articles | Bayero Business Review

111

Research Article

Role of Electronic Customer Relationship Management on Customer Satisfaction and Loyalty in the Nigerian Telecommunication Sector: Pilot Study

Ahmad Audu Maiyaki^*

This paper pilot tested the influence of electronic customer relationship management (eCRM) as proxied by Ease of use, E-service quality, Enjoyment and Usability on the customer’s satisfaction and loyalty in the Nigerian telecommunication sector. Thus, the instrument’s reliability and validity were analyzed using small sample data. PLS path modeling using Smart PLS 3.3 M3 software was employed to ...

Sep, 2023 pp. 351-363

112

Research Article

ACCESS TO FINANCE AND PERFORMANCE OF SMES IN KANO: MODERATING ROLE OF RECORD KEEPING

Kolawole, Ayo Wilson^*, Oladejo, Lukman Gbolagade

This study examines the moderating influence of record-keeping on the relationship between access to finance and the performance of small and medium enterprises (SMEs) in Kano State. Employing survey research design using quantitative method, data was gathered from a sample of 373 business owners, selected from a total population of 21,615 registered SMEs, based on simple random sampling technique...

Jun, 2026 pp. 355-377

113

Research Article

MODERATING ROLE OF ORGANIZATIONAL AFFECTIVE COMMITMENT IN THE RELATIONSHIP BETWEEN WORKPLACE ENVIRONMENT AND EMPLOYEES’ PERFORMANCE

Ismaila Batengi Abubakar^*, Nasiru Abdullahi, Lawal Gambo Saulawa

This study examines the moderating role of organizational affective commitment in the relationship between workplace environments, and employee’s performance among academic staff of Niger State Polytechnic. A cross-sectional survey design was employed in the study. Primary data was collected through self-administered questionnaire distributed to the respondents using census sampling (saturated) te...

Jun, 2026 pp. 378-412

114

Research Article

EFFICIENCY WAGES AND EMPLOYEE PRODUCTIVITY IN NIGERIA’S SERVICE SECTOR: EVIDENCE FROM SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)

Mohammed Aminu Bello^*

Investigating the effect of efficiency wages on labour productivity in Nigerian manufacturing firms, the study draws panel data from 1,200 observations across three survey periods: 2016, 2020, and 2024. Utilising a Cobb-Douglas production function within a fixed-effects (FE) estimation framework, the study examines whether firms that pay above-sector average wages exhibit higher productivity. Key ...

Jun, 2026 pp. 413-437

115

Research Article

EFFECT OF MANAGERIAL AND FINANCIAL SKILLS ON PERFORMANCE OF SELECTED MSMEs IN KADUNA STATE

Rabo Magaji^*

This study examined the effect of managerial and financial skills on the performance of selected micro, small, and medium enterprises (MSMEs) in Kaduna State. Although the various tiers of government have made frantic efforts to create an enabling environment for MSMEs in Nigeria to thrive, they are still characterized by a high rate of mortality and poor performance in terms of job creation, pove...

Jun, 2026 pp. 438-458

116

Research Article

CROWDFUNDING LITERACY AND STARTUP CAPITAL FORMATION AMONG RURAL ENTREPRENEURS IN NORTHERN NIGERIA: EVIDENCE FROM A CROSS-SECTIONAL SURVEY

Mohammed Aminu Bello^*, Muhammed Alhaji ABUBAKAR

Access to startup capital remains a significant challenge for rural entrepreneurs, particularly in contexts where conventional financing is constrained by limited collateral, geographical barriers, and restricted access to formal financial services. Crowdfunding offers an alternative digital financing mechanism, but its effective use may depend on entrepreneurs' knowledge, confidence, digital capa...

Jun, 2026 pp. 459-486