Articles

91

Research Article

DIGITAL TRUST AND CONSUMER BEHAVIOR IN HIGH-RISK MARKETS: EVIDENCE FROM NORTHWEST NIGERIA

Ismail Alhaji Suleiman^*

This study investigates how consumer trust is constructed and operationalized in digital markets under chronic insecurity, focusing on mobile commerce (m-commerce) in Nigeria’s banditry-affected Northwest. Drawing on institutional voids’ theory and digital trust frameworks, the research addresses a critical gap in marketing literature: the lack of consumer-centered empirical analysis in violently ...

Dec, 2025 pp. 238-253

92

Research Article

CHANGE MANAGEMENT STRATEGIES: BOOSTING EMPLOYEE PERFORMANCE AT AFIT KADUNA

Kwagga John Fave Kwaji^*, Sulaiman Ali Tamasi, Owolabi Adeleke Samuel, Fatima Shuwa

This study looks at how change management strategies shape employee performance at the Air Force Institute of Technology (AFIT), Kaduna. The study adopted Expectancy Theory and used a survey design. Primary data came from 242 staff members selected through non-probability sampling out of a total population of 611 across all five faculties. For analysis, Partial Least Squares Structural Equation Mo...

Jun, 2026 pp. 240-253

93

Research Article

Foreign Exchange Rate Unification and Foreign Portfolio Investment Inflows: Evidence from Nigeria

Mohammed Aminu Bello^*, Kabiru Umar

This study examines the impact of foreign exchange rate unification on foreign portfolio investment (FPI) inflows in Nigeria, using data from 2014 to 2024. The analysis employs the Autoregressive Distributed Lag (ARDL) model to explore both long-run and short-run dynamics between foreign exchange rates and FPI. The findings reveal that a unified official exchange rate positively influences FPI in ...

Oct, 2024 pp. 240-253

94

Research Article

Determinants of Dividend Policy of Selected Quoted Health Sector Firms in Nigeria

Musa Sadiq Abdul-Khadir^*, Salamatu Aliyu Usman, Ibrahim Isyaku Opanaki

This study investigated the determinants of policy of dividend of quoted health sector firm in the Nigerian Exchange Group. Data of ten years (2012-2021) were collected. The population of the study cuts across 10 firms. Purposive sampling method was employed to select a sample of three firms. The data were gathered from the listed companies' published annual financial reports. The facts were descr...

Sep, 2023 pp. 241-258

95

Research Article

MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMITMENT, AND EMPLOYEE PERFORMANCE AMONG ACADEMIC STAFF OF THE PUBLIC COLLEGES OF EDUCATION IN BAUCHI STATE.

Muhammed Wabi Bello^*, Wasilu Suleiman

The study examined the mediating role of organisational citizenship behaviour on the relationship between organisational commitment and employee performance of academic staff of Bauchi state public colleges of education, two (2) research questions were formulated together with two (2) Alternate hypothesis based on the empirical evidences, a quantitative research approach was adopted with a descrip...

Jun, 2026 pp. 254-282

96

Research Article

ANALYZING THE LOGISTICS AND SUPPLY CHAIN PROCESSES IN PORTS AS A PERFORMANCE LEVER FOR NIGERIAN CEMENT AND ALLIED INDUSTRIES

Oni Babatope Gabriel^*, Adeogun, Oludare Akanni

This study investigates how logistics and supply chain processes at Nigerian ports affect the production and profitability of cement and allied products. Key factors examined include port to-factory transport costs, distances, administrative clearance costs, and time spent at seaports. Using a longitudinal survey of 90 Nigerian Exchange-listed companies between 2010 and 2019 (with 66% response rat...

Dec, 2025 pp. 254-266

97

Research Article

Effects of Dynamic Capability on SMEs Performance in Kano State

Auwal Kabir Abdullahi^*, Mukhtar Shehu Aliyu

Dynamic capabilities are primary drivers of a firm’s performance and thus of key interest to managers. Yet the way in which dynamic capabilities secure the competitive advantage for SMEs has received little empirical attention. This study set out to uncover the influence of dynamic capabilities on the SMEs performance in Kano, Nigeria. One hundred and thirty two copies of questionnaire were distri...

Oct, 2024 pp. 254-267

98

Research Article

Effect of Risk Management on Profitability of Banks in Nigeria

Shonubi Taiwo Anthony^*

This study assessed the effect of risk management on profitability of banks in Nigeria and suggested measures towards mitigating their effects on the banking sector in Nigeria taking a case of fourteen selected banks. The study covered a 13-year period from 2008 to 2020. The data for the study were obtained from secondary sources including the annual reports and financial statements of the selecte...

Nov, 2022 pp. 254-269

99

Research Article

Impact of Corporate Governance and Firm Specific factors on Capital Structure of Publicly Listed Non-Financial Firms in Nigeria

Shonubi Taiwo Anthony^*, Olalekan Obademi, Peter Amah, Shiro Abass

This study examined the impact of corporate governance and firm-specific variables on the capital structure of non-financial companies listed on the Nigerian Stock Exchange from 2006 to 2020. The study utilized secondary data obtained from a sample of 58 publicly listed companies. Generalized method of moments technique was used to analyze the data. The findings revealed that liquidity, return on ...

Sep, 2023 pp. 259-283

100

Research Article

MODERATING ROLE OF NETWORK CONVENIENCE ON THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN ONLINE BUSINESS PRACTICE IN NIGERIA

Hashim Ilyasu^*, Yahaya Idriss, Muhammad Daudu

Maintaining customer is one of the phenomena of great concern among marketers including online service providers in Nigeria. This has called for contributions towards guiding and directing concerned authorities on how to formulate effective marketing strategies that are viable for effective customer retention management. Upon this mandate, this paper has conceptualized a framework that explored th...

Dec, 2025 pp. 267-277